Alexa Spreads The Word With New Release Notifications
There’s no doubt, voice activated smart speakers have become a major influence within the music consumption ecosystem. According to a recent study by AudienceNet, these smart speakers are the driving force behind many listener habits including overall service adoption.
A leader in the smart speaker scene, Amazon has recently launched a ‘New Release Notification’ feature for Echo devices in the US that will cause the speakers to light up when there is new content from an artist that a user follows. Increase awareness by bringing your music directly into the home of your fans.
The Orchard Secures Syncs with The Marvelous Mrs. Maisel
Returning to Amazon this Winter, The Marvelous Mrs. Maisel continues to captivate its audience with a nostalgic soundtrack that seamlessly plays through the life of Midge Maisel. The series takes place in 1950s New York City where Maisel seems to live a perfect life as doting housewife to her not-so-funny wannabe comedian husband. When the rug gets completely pulled from underneath her (no spoilers) Maisel rises to the occasion and decides to pursue a newly found talent in stand-up comedy.
Out Today by The Orchard: Charles Bradley, Ziggy Alberts & More
TGIF! Welcome back to another music-filled Friday here at The Orchard. This week (just like the week before) we’ve got a wonderful group of releases for you – including an imaginary-character-led album by Ziggy Alberts, a homage album to the late and beloved Charles Bradley, and a powerful (and much-anticipated) album from Kælan Mikla.
The Orchard Rocked Out At BIME Pro
Bilbao, Spain transformed into an international music ground when BIME Pro took over the city on October 24-26, 2018, with many events taking place at one of the most iconic venues in the city, the Bilbao Exhibition Center. The festival is an important meeting point for the Spanish music industry — since 2013, creating a bridge that links Europe and Latin America. (more…)
Marketing Music in 2018: Music Ally’s Sandbox Summit
This year The Orchard sponsored and participated in Music Ally’s Sandbox Summit. The all day conference was held at London’s Art House in central London on October 31st and drew music industry leaders across the global digital marketing space.
We were very proud to have representatives from both our Nordic and UK Interactive Marketing teams speak on panels throughout the day. These creative professionals shed light on problem solving and new technologies available to support successful music marketing campaigns.